Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and money – and potentially a lot of stress too. In my view, there are nine questions you need to answer, to help you define the scope of any video project: Why do you need a video? Who is your target audience? What is the call-to-action? What type of video do …
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About Andrew Horton
