Video ads are a big deal in marketing today. According to a study by LinkedIn of their own platform, they lead to higher engagement and greater conversation for brands. Video ads earn 30 per cent more comments per impression than non-video ads in feed. I recently watched an interesting webinar from LinkedIn’s Jennifer Bunting (12 May 2020), who led the study. She unpacked the key findings and gave some great insights for video marketers. First, let’s look at the methodology …
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About Andrew Horton
