What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. OK, so I have an analogy which you can use to assess your content as you put it out there. It’s based on a visit to a restaurant. It involves you, going to a restaurant, as well as a bunch of nice people who use your website or social channels. …
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About Andrew Horton
