I haven’t read a whole book for at least five years – I’m trying to work out why. What makes me give up on a book, or close an article or blog post? In fact, I read a lot. But most of my reading is just skimming bits here and there – homepage headlines, social posts, sections of articles. I hate the cliche of this phrase, but it’s true: we live in a content-saturated world. We are in the generation …
Tag: attraction
What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. OK, so I have an analogy …
