Is content really king?

Content is no longer the be all and end all, it seems. Why should a broadcaster focus on producing quality content when videos of talking babies or Rebecca Black may garner millions more views and shares via YouTube? You may argue that YouTube isn’t as profitable for a broadcaster as they have little control of adverts, and even less inflow of subsequent revenue streams. But if that’s where ‘the people’ are … Continue Reading

This entry was posted in Social Media, Theory and tagged , , , , , , , . Bookmark the permalink. | Tagged , , , , , , , | Comments Off on Is content really king?

Five essential tips for breaking into the media industry

1. Find your passion Your first task is to work out what you actually love ‘doing’ not where you’d like ‘being’. Don’t think at this stage about which companies you’d like to work for. Remember, Myspace and Friends Reunited were here yesterday, pretty much gone today. Examples include: ‘I love to draw. When I’m bored I doodle and my friends think I’m quite good.’ or, ‘I just love mucking about … Continue Reading

This entry was posted in Skills and tagged , , , , , , . Bookmark the permalink. | Tagged , , , , , , | Comments Off on Five essential tips for breaking into the media industry

Five essential tips for video making on a budget

I’m often asked for help in getting people started with video making – often on a very low budget. After having worked as a BBC community video trainer and more recently as a web video Producer and Director (www.youtube.com/officialpremiertv) I think I have the experience to nail down the basic, basic, basics of shooting video on a budget. So, presuming you have a video camera, of any sort, five essential things you … Continue Reading

This entry was posted in Skills, Video. Bookmark the permalink. | Comments Off on Five essential tips for video making on a budget

YouTube+ would be a safer bet than Google+

At the beginning of December 2011, YouTube launched its much anticipated re-design. It’s now a much more social experience, majoring on the concept of subscribing to channels and getting updates and notifications pumped to you more acutely. It has a much improved analytics interface too. One wonders if many corporate, media and not-for-profit websites will ditch proprietary video hosting solutions and instead use YouTube to host their content for little … Continue Reading

This entry was posted in Social Media, Theory, Video and tagged , . Bookmark the permalink. | Tagged , | Comments Off on YouTube+ would be a safer bet than Google+

From St. Stephen’s to Jerusalem – Easter(LIVE) 2011 and its amazing story

  The recently departed Steve Jobs loved to use the phrase ‘Good artists copy; great artists steal’. It’s said to be originally from Picasso, and I wonder what Picasso would have made of Easter(LIVE) 2011. I reckon he would have made an awesome Easter(LIVE) – telling the passion week narrative in the most creative ways possible, like over 150 Twitter users signed up to do this year. We had lego … Continue Reading

This entry was posted in Events, News, Social Media and tagged , , , , , , . Bookmark the permalink. | Tagged , , , , , , | Comments Off on From St. Stephen’s to Jerusalem – Easter(LIVE) 2011 and its amazing story

Value on Demand – rescuing value from the traps of being ‘free’

A proliferation of choice. On the one hand we want to be able to choose, but on the other, we don’t want so much choice! How can we reconcile these two seemingly conflicting states? How can we rescue value in what we consume and make it ‘valuable’ again? Make me a better editor Broadcasters and marketeers face this dilemma particularly acutely. We are obliged to give people a wide range … Continue Reading

This entry was posted in Theory and tagged , , , . Bookmark the permalink. | Tagged , , , | Comments Off on Value on Demand – rescuing value from the traps of being ‘free’