Communicating your brand effectively relies on the same principles as any good form of communication. Both you and your audience benefit. You want to see a positive response from them, they want to benefit from what you’re offering. It’s a relationship. …
Category: Content Strategy
In 1995 I read Being Digital by Nicholas Negroponte. At this point in my life I had not even used the internet – ever. It’s one of those books where the words leap off the pages, …
I haven’t read a whole book for at least five years – I’m trying to work out why. What makes me give up on a book, or close an article or blog post? In fact, I …
What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. OK, so I have an analogy …
