‘If you were to compile a starter kit for a charity wanting to do some short videos in house what would it include? I would love to hear what equipment you think is essential and what editing software you recommend.’ This was a question recently posted by someone on a Facebook group I’m a member of. I decided to write a blog post in response. How would I answer the question? I’d start by presuming you’ve done some thinking into …
Category: Video
You gotta be fast on TikTok! Trends and challenges come and go pretty quick, so that means you need to think on your feet. …
Video ads are a big deal in marketing today. According to a study by LinkedIn of their own platform, they lead to higher engagement and greater conversation for brands. Video ads earn 30 per cent more …
This is a ‘top tips’ guide to help you make better videos of yourself speaking to the camera. It’s aimed at those with little or no experience and who are using their phone or a simple-to-use …
Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and money – and potentially a lot …
How do you go about finding the video producer who is the best fit for your project? Here’s a simple guide to help you think on the right lines. Where to look Your organisation may already …
Author of How to commission better videos, Andrew Horton, explains what the book’s about, who it’s for, and how you can buy it. …
