In 1995 I read Being Digital by Nicholas Negroponte. At this point in my life I had not even used the internet – ever. It’s one of those books where the words leap off the pages, …
Author: Andrew
Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and money – and potentially a lot …
I haven’t read a whole book for at least five years – I’m trying to work out why. What makes me give up on a book, or close an article or blog post? In fact, I …
What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. OK, so I have an analogy …
How do you go about finding the video producer who is the best fit for your project? Here’s a simple guide to help you think on the right lines. Where to look Your organisation may already …
Author of How to commission better videos, Andrew Horton, explains what the book’s about, who it’s for, and how you can buy it. …
