In 1995 I read Being Digital by Nicholas Negroponte. At this point in my life I had not even used the internet – ever. It’s one of those books where the words leap off the pages, dazzle your mind and move your heart. It’s also partly-prophetic in that it forecasts the days of content personalisation and the rise of reading digital books (ebooks). Nearly ten years later, Facebook was launched the year I graduated as a journalist. In that time, …
Blog Posts
Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and …
I haven’t read a whole book for at least five years – I’m trying to work out why. What makes me give up on a book, or close an article …
What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. …
