Video ads are a big deal in marketing today. According to a study by LinkedIn of their own platform, they lead to higher engagement and greater conversation for brands. Video ads earn 30 per cent more comments per impression than non-video ads in feed. I recently watched an interesting webinar from LinkedIn’s Jennifer Bunting (12 May 2020), who led the study. She unpacked the key findings and gave some great insights for video marketers. First, let’s look at the methodology …
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This is a ‘top tips’ guide to help you make better videos of yourself speaking to the camera. It’s aimed at those with little or no experience and who are …
So you’ve had an exciting idea for a creative project. Maybe it kept you awake at night. Maybe it’s night time now and this idea is stopping you from sleeping… …
What does 2020 have in store for digital marketers? In lieu of an actual crystal ball, and not being entirely confident that Alexa has the answer for everything (yet), I’ve …
