Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and money – and potentially a lot of stress too. In my view, there are nine questions you need to answer, to help you define the scope of any video project: Why do you need a video? Who is your target audience? What is the call-to-action? What type of video do …
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I haven’t read a whole book for at least five years – I’m trying to work out why. What makes me give up on a book, or close an article …
What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. …
How do you go about finding the video producer who is the best fit for your project? Here’s a simple guide to help you think on the right lines. Where …
