So you’ve had an exciting idea for a creative project. Maybe it kept you awake at night. Maybe it’s night time now and this idea is stopping you from sleeping… This happens to me, frequently! From my experience, here are five sobering questions that are worth asking yourself before you dive in: Do I really care about it? Ask yourself if you’re really passionate about this idea or not. Will you stick with it in good times and bad, and …
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What does 2020 have in store for digital marketers? In lieu of an actual crystal ball, and not being entirely confident that Alexa has the answer for everything (yet), I’ve …
In 1995 I read Being Digital by Nicholas Negroponte. At this point in my life I had not even used the internet – ever. It’s one of those books where …
Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and …
