Communicating your brand effectively relies on the same principles as any good form of communication. Both you and your audience benefit. You want to see a positive response from them, they want to benefit from what you’re offering. It’s a relationship. …
Blog Posts
You gotta be fast on TikTok! Trends and challenges come and go pretty quick, so that means you need to think on your feet. …
Video ads are a big deal in marketing today. According to a study by LinkedIn of their own platform, they lead to higher engagement and greater conversation for brands. Video ads earn 30 per cent more …
This is a ‘top tips’ guide to help you make better videos of yourself speaking to the camera. It’s aimed at those with little or no experience and who are using their phone or a simple-to-use …
So you’ve had an exciting idea for a creative project. Maybe it kept you awake at night. Maybe it’s night time now and this idea is stopping you from sleeping… This happens to me, frequently! From …
What does 2020 have in store for digital marketers? In lieu of an actual crystal ball, and not being entirely confident that Alexa has the answer for everything (yet), I’ve collated the best insights from some …
In 1995 I read Being Digital by Nicholas Negroponte. At this point in my life I had not even used the internet – ever. It’s one of those books where the words leap off the pages, …
Before you approach a video producer, it’s vital to be clear on your requirements. The scoping stage of the process is important and, done well, will save you time and money – and potentially a lot …
