What makes great content? It’s a good question. But it’s an important one. It informs how you approach your content strategy, and where you should invest your time and efforts. OK, so I have an analogy which you can use to assess your content as you put it out there. It’s based on a visit to a restaurant. It involves you, going to a restaurant, as well as a bunch … Continue Reading
This is an excerpt from our ebook How to commission better videos. How do you go about finding the video producer who is the best fit for your project? Where to look Your organisation may already possess the necessary skills, resources and capacity for this to be an ‘in-house’ job – or you may decide that the project requires an external video producer. Here are a few things to think … Continue Reading
I walk past 118 Southwark Bridge Road on my way to work. It’s a pretty typical block of private flats. About ten days ago I noticed they’d put some studs into the ground near the sheltered entrance. After a while it occurred to me that these were probably* installed to prevent homeless people sleeping rough. *yes they were. Such a vile thought was enough for me to get my phone out … Continue Reading
According to the latest figures from BlogPulse there are over 156 million public blogs in existence. So, how can you stand out from the crowd? This step-by-step guide will lead you through the process you can take to give you the edge, and help you to refine your technique. Here’s a good starting point: The Spark. What grabs you – what do you have to say today? Refine it to … Continue Reading