‘If you were to compile a starter kit for a charity wanting to do some short videos in house what would it include? I would love to hear what equipment you think is essential and what editing software you recommend.’ This was a question recently posted by someone on a Facebook group I’m a member of. I decided to write a blog post in response. How would I answer the question? I’d start by presuming you’ve done some thinking into …
Blog Posts
Communicating your brand effectively relies on the same principles as any good form of communication. Both you and your audience benefit. You want to see a positive response from them, they want to benefit from what …
You gotta be fast on TikTok! Trends and challenges come and go pretty quick, so that means you need to think on your feet. …
Video ads are a big deal in marketing today. According to a study by LinkedIn of their own platform, they lead to higher engagement and greater conversation for brands. Video ads earn 30 per cent more …
This is a ‘top tips’ guide to help you make better videos of yourself speaking to the camera. It’s aimed at those with little or no experience and who are using their phone or a simple-to-use …
So you’ve had an exciting idea for a creative project. Maybe it kept you awake at night. Maybe it’s night time now and this idea is stopping you from sleeping… This happens to me, frequently! From …
What does 2020 have in store for digital marketers? In lieu of an actual crystal ball, and not being entirely confident that Alexa has the answer for everything (yet), I’ve collated the best insights from some …
In 1995 I read Being Digital by Nicholas Negroponte. At this point in my life I had not even used the internet – ever. It’s one of those books where the words leap off the pages, …
